Social Media Management

Social Media Management is simply having someone who can post your content online with appropriate images, hashtags and monitoring. You supply the content, we write the post.

The simple answer is no. It is tempting as a business to simply sign up to every social media network – after all, more social networks mean’s more visibility, right? However true that may be, it’s not going to work if you do not have sufficient time to post good quality content and engage with your audience (and potential customers) on a regular basis. You must also ask yourself which networks your customers are using. Using one or two networks properly and submitting good quality content directed at your target market will reap more valuable rewards than simply signing up to everything going.

The important thing is not just getting more followers on your social media channels, but getting real followers, so no bots! Although followers are largely seen as vanity, they can help build trust to potential customers and generate positive social proof for your brand. So, in a world where organic growth is becoming more difficult. how do you do get more followers? Here are some strategies that can help:

1. Promote your social media profile on all of your ‘owned’ channels – for example, blogs, website and email marketing. The people visiting these channels are your key audience (they’ve searched and clicked or signed up to your newsletter after all) so invite them to also follow you on social media.
2. Make sure you have filled out your social media profile completely and make the header and sub titles relevant to your business. It sounds simple and obvious, but you’d be surprised how many people haven’t done this!
3. Use hashtags where possible and appropriate. People will use these hashtags to determine whether posts are relevant to their interests and in some cases, even join some conversations using specific hashtags.
4. Use Instagram stories! This is another one that will help you increase your visibility and also add a human element to your brand – remember people buy from people. Plus, it’s a good way to add quick information that might not be relevant for long (for example, a quick sale) as the stories disappear after 24 hours.

Put very simply, the type of content that your target audience wants to see!

This is why you need to think about your ideal customer’s lifestyle, likes, wants and (sometimes) most importantly their pain points before creating your social media content plan (it’ll make your life much easier if you have a plan). If you can tap into these and let them guide your content, you will find your audience will follow and engage. Of course, you want to ‘sell’ and talk about your brand and that’s fine, just make sure it’s diluted within the value-added content you are sharing.

Another tip is, check your data! That will show you what’s working and what isn’t by showing what your audience is engaging with. Sometimes it’s surprising what content is the most successful!

SEO stands for Search Engine Optimisation, which is the means of increasing the quantity and quality of traffic to your website through organic search engine results.

You may hear that getting your content shared on social media will help improve your ranking on search engines, such as Google. Many experts will tell you that rankings aren’t directly affected by social signals such as shares and Google have themselves backed up these claims, however studies do actually show that there is a correlation between social media shares and higher rankings in search engines. Confused? Here’s how it works:

• Social media is a great way to share good quality content that is relevant to your customer. There is also a high possibility that this content will create great links as people share your posts, plus your customers and potentially influencers can talk and promote your brand, getting more traffic to your website. It is all of these combinations that will help your rankings as you are creating relevant content. So, put simply, if you want social media to have a positive impact on your SEO – create and share great content!

Although there has been a huge rise in different types of digital marketing activity, such as social media, it doesn’t necessarily mean that you should abandon your email marketing. Email marketing continues to be one of simplest and most effective methods of marketing your business online. The main benefits are:

1. It is targeted – you are putting this in front of your subscribed list of potential customers!
2. It can increase brand recognition.
3. It’s a measurable activity – by keeping an eye on click-through-rate you can see what your customer is responding to and tailor future content to reflect this.
4. It’s cost-effective – compared to a lot of traditional marketing activity, email marketing is very cost-effective as it doesn’t have a lot of the associated costs such as print, postage or ad space.